COMMERCIAL ACTING

BASIC & ADVANCED


BASIC ON-CAMERA

Frank Spencer

Frank Spencer (Basic Commercial) - Gave up Wall Street for a career in stage, film and TV. Came to acting through HB Studio with Uta Hagen. Has principle credits on stage and in Daytime Drama. Has also been seen in national commercials and as an industrial spokesman. Was taught by Bob Barron and Dwight Weist and continues the techniques that they instituted. Frank is senior instructor.

 

Personal Philosophy: "Acting is a craft that can become an art form. Learn the craft and wait for the inspiration"

 

Ed Ferron

Ed Ferron (Basic Commercial) – A NY stage actor with many regional and dinner theatre credits. A trade show spokesman for RCA, TICKETRON, MERGENTHALER, and LINOTYPE among others. Appeared in commercials for NBC ENTERTAINMENT in training films for VIDEO TUTORIAL SERVICE and in various roles on ONE LIFE TO LIVE. Most recently he served as a coach for on-camera talent on PBS’ SECRETS OF THE NEW MASTER CHEFS and various infomercials.

Personal Philosophy: "Someone said : "It's not that every artist is a special kind of person; it's that every person is a special kind of artist." As a Basic Commercial teacher, I meet many students who are making their first professional explorations into acting. And while my immediate goal is to offer the  student a thorough introduction to the  challenge of on-camera commercial auditions, I am also interested in helping the student find out if acting is the mode of artistic expression they wish to commit to. So I view my teaching as an introduction to the acting process itself.

What is that process? It consists of the actor asking him/herself two questions:  (1) How do I take the words I'm given and make them mean something emotionally to me?  (2) How do I find and interesting and effective way of expressing that emotion to the audience?  The fact that the on-camera commercial usually involves simple, straight-forward, expansive, positive emotions makes it a  more congenial starting point for the inexperienced actor's exploration of the acting process."

 

 


ADVANCED ON-CAMERA

 

Jerry Coyle

Jerry Coyle (Advanced Commercial) - Jerry is no stranger to the camera. Besides shooting Industrial films and some work on Soap Operas, the bulk of his experience has come from filming numerous television commercials. They include DENQUEL TOOTHPASTE, MARINE MIDLAND BANK, BANK OHIO, ROY RODGERS, BURGER KING, CHIPS AHOY, GOLDEN GRIDDLE PANCAKE SYRUP. Jerry has appeared Off-Broadway and in Regional Theatre Productions from Seattle Repertory Theatre in Washington to the Dorset Theatre Festival in Vermont.

He has been at the Weist-Barron studios in NYC for over 20 years teaching acting, television commercial technique, cold readings and newscasting. In addition, Jerry teaches at the Connecticut School of Broadcasting and twice a year he conducts acting-for-the-camera workshops in Cologne, Germany for the Camera Acting Centrum.

In New York he has worked with several high profile clients giving them a smoother and more natural delivery to the camera and helping them understand the importance of their energy in  relationship to the camera. Among them are Dan Elias, "The Antiques Road Show" WGBH, Boston; Leslie Dodson, Reuters Business News; Walt Kane, News 12 New Jersey; Kitty Pilgrim, CNN Business News; Mike Eruzione, 1980 Captain of the U.S. Olympic Hockey Team and Susan Waldman, WFAN Radio and the New York Yankees. 

Jerry also conducts Master Classes at the Tisch School for the Arts and the School of Education, Department of Musical Theatre at NYU in Manhattan. Periodically, he conducts seminars and workshops at Kent State University, Kent, Ohio and Montana State University, Bozeman, Montana. 

Personal Philosophy: "Today TV Commercials are about real relationships with love and acceptance portrayed as the bottom-line human need. Commercials are not about selling or announcing, products are subtly insinuated into the copy as solutions. My ability as a teacher is to allow you to understand  your instincts. In a  commercial audition, you are part of the collaboration and your instincts truly matter. I refuse to "direct" my students but as their teacher, I allow them to trust their own choices and guide them to discover their true selves in the scene or cold reading. Using their own energy and, above all, their own humor, students begin to gain confidence and comfort in front of the camera."

 

 

Batt Johnson

Batt Johnson (Advanced Commercial) - Batt Johnson is 

an award-winning actor, broadcaster, college professor and author. He has performed in plays, on-camera television commercials, corporate and feature films radio commercials, narration and animated cartoon voices. His voice-over commercials include IBM, Pepsi, Merrill Lynch, Norelco, Wisk, McDonalds, Sears, Kodak, Burger King, Exxon, American Express, Wendy’s, JC Penny, MCI, Charles Schwab, Sony, Bulova Watches, Pfizer, Johnson & Johnson, Price Waterhouse and more.

 

Batt has extensive voice-over and radio broadcasting credits from top stations in New York and around the country like CD101.9, WNBC, WBLS, WLTW LITE-FM, the SONY WORLDWIDE RADIO NETWORK and many others. He has worked in Los Angeles , Pittsburgh , Phoenix , San Diego , Kansas City and Miami .

 

His awards include a New York Film and Video Festival Award, a Clio Award nomination, a Mic Award for creative excellence, and two International Film and Television Festival Awards for corporate films.

 

He teaches at the Weist-Barron School of Television, New York University, Cornell University , the New York Institute of Technology and is the author of three books: Powerful Principles for Presenters, Rich & Famous in Thirty Seconds and What is This Thing Called Jazz?

 

Batt studied at the Actors Playhouse, HB Studios, Weist-Barron School of Television, Reed-Sweeny-Reed the Teachers and The Bill Wade School of Radio and Television Broadcasting earning his first class F.C.C. license. He holds a BA in Media Studies and Social Theory an MA in Communications and will soon start working on his MFA.

Personal Philosophy: "The best way to augment your study of the acting profession is to study real people in their everyday lives. There is a tremendous amount of education there. Learn to portray other people convincingly. What we do as actors is try to do what real people are doing naturally everyday. As an actor, you will never be asked to do something that people are not doing right now. Acting is not about acting - it is about being."

Batt Johnson - from his book Rich and Famous in Thirty Seconds. 

 

Available at:

Amazon.com: (877)823-9235 http://www.amazon.com/exec/obidos/ASIN/0595130372/

qid%3D994189688/104-9821133-6379912  

 

Barnes & Noble.com:

http://shop.barnesandnoble.com/booksearch/

results.asp?WRD=Rich+and+Famous+in+Thirty+Seconds&userid=3LATN51O5B 

Also at Borders.com, iUniverse.com, www.battjohnson.com 

 

Jacqueline Sydney

Jacqueline Sydney (Advanced Commercial) -is an actor who uses improvisation in her work.  She is Mrs. Pack  in the totally improvised  mocumentary feature 'Filmic Achievement,' which is a 2005 official selection at the Independent Film Festival of Boston, Cleveland International Film Festival, Woods Hole Film Festival and Stratford Upon Avon Digital Film Festival.  She's put her improv skills to use as Mommie  in the upcoming  'Mommie Deadest,' and as a kidnapped HMO Executive in the upcoming political thriller, 'Confess.'   She played the lead in the multiple award winning short, 'Pure Sugar,' and can be seen in the upcoming short 'Ten Souls Rising.'  On stage she most recently appeared  in 'Carcass' for Diaspora Drama Group, 'Machinal' for Synapse at the Ohio Theatre 'Fit For Feet,' at Vital Theatre, and 'Champagne and Caviar' at American Playwrights Theatre.  Jacqueline was honored to perform her one woman piece, 'A Weekly Manicure,' as part of a week long benefit for the 911 Fund.  She¹s also worked with the Phoenix Ensemble in
Moscow, Russia and here in New York.  Jacqueline¹s had roles on 'One Life To Live,' 'Another World,' and was delighted to be the airport announcer (as well as other voices) for many years on 'As The World Turns.'

Personal Philosophy:  You are unique and it is your uniqueness that will book you the job.  With improvisation you develop your individuality, learn to be present while throwing yourself into every audition with the abandon that will enable you to enjoy your work. Improvisation gives you the freedom to take risks.  Show up, be yourself and have the time of your life.

 

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